Today’s economic volatility and threat spurs all of us to reexamine our marketing strategy. Avoid common mistakes and wasteful marketing spending in 2021.
What I learned from my plumber: strengthen your brand, focus on your client’s needs, provide great customer service, deliver value beyond what is expected, conduct yourself with integrity.
Nearly everyone complains about the lack of information, unaccountability, anonymity, and the ego-crushing nature of the hiring process. It doesn’t have to be this way. Organizations should humanize hiring and promote themselves at the same time.
Rather than viewing new co-workers as threats, you will create a better personal brand by helping them to succeed.
The value of getting things right is noticed most when things go wrong.
What do we mean by let your standards be your guide? After sending a client what we mutually considered the final draft of a grant application a few weeks ago, the client returned a totally reworked version. At first, we were stunned. Our immediate reaction was to let the client’s draft stand if that’s theContinue reading “Let Your Standards Be Your Guide”
Our Instagram World It’s official: we now live in an Instagram world as far as marketing is concerned. For B2C marketing, this has been true for some time, perhaps even before Facebook acquired Instagram. Products marketed online depend on visual branding, sometimes in ways completely unrelated to the items that are hawked. Consider the Cialis™Continue reading “Case Studies without Stories?”
What’s Keeping Your Business from Growing? Surely, it couldn’t be what you eat, could it? Well, if you have a growing mid-section, low energy, or are on the verge of having a chronic health condition, what you eat might be holding you back. Sound crazy? Read on! About 45% of Americans (144 million people) sufferContinue reading “Grow Your Business: Watch What You Eat”
If you are new to freelance copywriting or are thinking of starting your own freelance business, experts tell you to find and develop your niche. “Write what you know,” say the experts. Sound advice—except when it’s not! Perhaps you possess technical expertise in engineering, software development, medical research, or some other applied field. If so,Continue reading “Grow Your Business Beyond Your Niche”
Jenny Barnett You found your calling, but have you found your place? In our last blog post, Want to Grow Your Home Business? Rescue a Pet! we explored how our furry companions spark creativity, increase productivity, and make us healthier overall. So what do we mean by find your place? In 2016, we almost putContinue reading “Grow Your Business: Find Your Place”