Today’s economic volatility and threat spurs all of us to reexamine our marketing strategy. Avoid common mistakes and wasteful marketing spending in 2021.
Category Archives: Marketing
What I Learned from My Plumber
What I learned from my plumber: strengthen your brand, focus on your client’s needs, provide great customer service, deliver value beyond what is expected, conduct yourself with integrity.
Grow Your Business: Humanize Hiring
Nearly everyone complains about the lack of information, unaccountability, anonymity, and the ego-crushing nature of the hiring process. It doesn’t have to be this way. Organizations should humanize hiring and promote themselves at the same time.
The Value of Taking Care
The value of getting things right is noticed most when things go wrong.
Case Studies without Stories?
Our Instagram World It’s official: we now live in an Instagram world as far as marketing is concerned. For B2C marketing, this has been true for some time, perhaps even before Facebook acquired Instagram. Products marketed online depend on visual branding, sometimes in ways completely unrelated to the items that are hawked. Consider the Cialis™Continue reading “Case Studies without Stories?”
Grow Your Business Beyond Your Niche
If you are new to freelance copywriting or are thinking of starting your own freelance business, experts tell you to find and develop your niche. “Write what you know,” say the experts. Sound advice—except when it’s not! Perhaps you possess technical expertise in engineering, software development, medical research, or some other applied field. If so,Continue reading “Grow Your Business Beyond Your Niche”
Where Have All the Members Gone?
Why Not-for-Profit Members Are Important Keeping the doors open for your not-for-profit organization is challenging. Money is hard to come by. Federal and state funding is likely to decline sharply during the next few years. The National Council of Non-Profits recently reported that government support, donor retention, and corporate funding have already dropped. Private foundationsContinue reading “Where Have All the Members Gone?”