Let Your Standards Be Your Guide

What do we mean by let your standards be your guide? After sending a client what we mutually considered the final draft of a grant application a few weeks ago, the client returned a totally reworked version. At first, we were stunned. Our immediate reaction was to let the client’s draft stand if that’s theContinue reading “Let Your Standards Be Your Guide”

Case Studies without Stories?

Our Instagram World It’s official: we now live in an Instagram world as far as marketing is concerned. For B2C marketing, this has been true for some time, perhaps even before Facebook acquired Instagram. Products marketed online depend on visual branding, sometimes in ways completely unrelated to the items that are hawked. Consider the Cialis™Continue reading “Case Studies without Stories?”

Grow Your Business Beyond Your Niche

If you are new to freelance copywriting or are thinking of starting your own freelance business, experts tell you to find and develop your niche. “Write what you know,” say the experts. Sound advice—except when it’s not! Perhaps you possess technical expertise in engineering, software development, medical research, or some other applied field. If so,Continue reading “Grow Your Business Beyond Your Niche”

Grow Your Business: Find Your Place

Jenny Barnett You found your calling, but have you found your place? In our last blog post, Want to Grow Your Home Business? Rescue a Pet! we explored how our furry companions spark creativity, increase productivity, and make us healthier overall. So what do we mean by find your place? In 2016, we almost putContinue reading “Grow Your Business: Find Your Place”

Want to Grow Your Home Business? Rescue a Pet!

Jenny Barnett You’re in luck! This article will NOT discuss yet one more time how you can harness the power of social media to promote your home-based business to the ends of the earth. But there’s more to success than hum-drum affiliate marketing, right? At Barnett Writer, we’ve discovered a few practices that improve ourContinue reading “Want to Grow Your Home Business? Rescue a Pet!”

Where Have All the Members Gone?

Why Not-for-Profit Members Are Important Keeping the doors open for your not-for-profit organization is challenging. Money is hard to come by. Federal and state funding is likely to decline sharply during the next few years. The National Council of Non-Profits recently reported that government support, donor retention, and corporate funding have already dropped. Private foundationsContinue reading “Where Have All the Members Gone?”

Marketing with Lots of Words? Sometimes!

In Marketing Without Words? Not Quite!, I argued that social media marketing using lots of images still requires some words to convey precise meaning. But that’s not the whole story. Recent trends show that long-form marketing—long posts of 2,000+ words, case studies, white papers, video(!)—often gets better results in online search rankings and conversions. TheContinue reading “Marketing with Lots of Words? Sometimes!”

Marketing Without Words? Not Quite!

Words are dying. With everyone spending so much more time absorbing information via smart phones, tablets, or computers, digital marketing focuses more than ever on images. Capturing initial attention and providing essential, emotionally relevant information quickly are two good reasons for this shift. As Mike Hill at Moonshine has pointed out, Visual and audio technologiesContinue reading “Marketing Without Words? Not Quite!”

Help Wanted for Job Descriptions!

Sorry, I’m not hiring. But I am looking to improve the process used by nearly all businesses and organizations that do hire. Let’s face it: looking for a job today amounts to an inhumane, impersonal, tedious slog. If you can join your parents’ or Uncle Joe’s firm, stop reading and go consult a family therapist.Continue reading “Help Wanted for Job Descriptions!”