If you are new to freelance copywriting or are thinking of starting your own freelance business, experts tell you to find and develop your niche. “Write what you know,” say the experts. Sound advice—except when it’s not! Perhaps you possess technical expertise in engineering, software development, medical research, or some other applied field. If so,Continue reading “Grow Your Business Beyond Your Niche”
Category Archives: Writing
Want to Grow Your Home Business? Rescue a Pet!
Jenny Barnett You’re in luck! This article will NOT discuss yet one more time how you can harness the power of social media to promote your home-based business to the ends of the earth. But there’s more to success than hum-drum affiliate marketing, right? At Barnett Writer, we’ve discovered a few practices that improve ourContinue reading “Want to Grow Your Home Business? Rescue a Pet!”
Marketing Without Words? Not Quite!
Words are dying. With everyone spending so much more time absorbing information via smart phones, tablets, or computers, digital marketing focuses more than ever on images. Capturing initial attention and providing essential, emotionally relevant information quickly are two good reasons for this shift. As Mike Hill at Moonshine has pointed out, Visual and audio technologiesContinue reading “Marketing Without Words? Not Quite!”
Help Wanted for Job Descriptions!
Sorry, I’m not hiring. But I am looking to improve the process used by nearly all businesses and organizations that do hire. Let’s face it: looking for a job today amounts to an inhumane, impersonal, tedious slog. If you can join your parents’ or Uncle Joe’s firm, stop reading and go consult a family therapist.Continue reading “Help Wanted for Job Descriptions!”
Battle Boredom, Improve Decisions!
As a college administrator for several years, I endured too many boring meetings and presentations. You have, too, regardless of your profession. You know the drill: while presenters read from text-heavy or chart-laden slides, people tune out, nod off. Often, they discuss poorly written and argued reports. (I’ll even admit that my own reports tooContinue reading “Battle Boredom, Improve Decisions!”
Wrong Words vs. Right Words
So you weren’t paying attention in high school English class? I know, it was boring. Besides, we all had social lives to manage. But that lapse might cost you today in lost opportunities for employment or career advancement. Despite rapidly improving AI, spell and grammar checking, and other aids, errors creep into everyone’s writing. AndContinue reading “Wrong Words vs. Right Words”
Oh, Those Narrow Scottish Roads!
Travel writers should improve their game! Typically, they’re quite good at describing attractions to visit, places to stay, where to eat, and even what to wear. But all of that does not comprise a complete travel experience. As evidence, I offer our recent driving adventure in Scotland. Last fall, my wife and I took ourContinue reading “Oh, Those Narrow Scottish Roads!”