Gain and Retain Legal Clients
If your law firm struggles to attract new clients or retain existing ones, you’re not alone.
Most law firms’ websites offer basic information about their services and credentials. However, clients need help to understand how their needs will be met. Additionally, clients will make a determination of fit. This means your unique approach matches their concerns.
Ideally, existing clients will refer prospective clients. For that to happen regularly, clients must receive the service that they need; that service includes frequent and useful communication.
Why Choose Bill?
Prior to copywriting and consulting, Bill developed successful graduate-level professional programs. In order to make higher education programs profitable, he emphasized communication strategies that engaged new and existing students.
Likewise, Bill will help you develop a communications plan to stay in touch with your existing clients and to cultivate new ones.
Get peace of mind when you gain and retain legal clients.
Legal Web Content Services
Potential clients visit your website to learn about your services and organization. Fully 80% will do so before they ever contact you. If your site fails to provide the information that they seek in a client-centered way, they will go elsewhere in a matter of seconds.
Barnett Writer will provide your firm with legal content services that get results. We work directly with web developers to create seamless content and design. We’ll help your firm project a client-centered message.
Bill will organize and revise your site’s content so that prospective clients can find and understand what they’re looking for. He will also do the back-room research needed to help your site respond to questions that people actually ask.
Strategically, Bill will work with your firm to write monthly blogs, newsletters, and email messages. All of these communications will keep existing clients informed and keep your firm at the forefront of their mind. This helps with referrals.
Moreover, strategic and client-centered content will also attract new clients to your firm. Think of your website and blog as a subliminal way to communicate that you possess a wealth of information and care enough about your community to share it.
Policy and Procedures Documents
Bill will collaborate with your team to produce plain-language policy and procedures documents. He can also help create realistic job descriptions that will help with recruitment, retention, and operations.
Create a Communications Strategy to Build Your Client List
The Client-Centered Law Firm
Bill is well acquainted with the principles behind the client-centered law firm. Those principles work on some level for all successful businesses. For too long, law firms have ignored some of these basic client-centered strategies. The good news is that Bill has proven strategies to help get your firm on track for success.