Legal Writing


A Client-Centered Approach

The marketing of a law firm begins with how that firm serves their clients. If you’re a client-centered firm, you already know what your clients are looking for. So we organize your website content, your email campaigns, and other communication strategies around what your ideal clients seek.

It’s common for firms to emphasize their expertise in a formal way, but prospective clients need to be assured that you will listen to their story.

We develop marketing content that does both.

Content Marketing Services

80% of potential clients will visit your website before they contact you.

Strategic and client-centered content will attract new clients to your firm. Think of your website and blog as a subliminal way to communicate that you possess a wealth of information–and care enough about your community to share it.

We provide the following services so that prospective clients can find and understand what they’re looking for.

  • Content for website pages
  • Professional bios
  • Email campaign content
  • Professionally researched and ghostwritten blogs
  • Ghostwritten content for thought leadership (articles and presentations)

Why Choose Bill?

Prior to copywriting and consulting, Bill developed successful graduate-level professional programs. In order to make higher education programs profitable, he emphasized communication strategies that engaged new and existing students.

Likewise, Bill will help you develop a communications plan to stay in touch with your existing clients and to cultivate new ones.

Get peace of mind when you gain and retain legal clients.

Bill will organize and revise your site’s content so that prospective clients can find and understand what they’re looking for. He will also do the back-room research needed to help your site respond to questions that people actually ask.

Strategically, Bill will work with your firm to write monthly blogs, newsletters, and email messages. All of these communications will keep existing clients informed and keep your firm at the forefront of their mind. This helps with referrals.

Create a Communications Strategy to Build Your Client List

For the best explanation of a client-centered approach, check out The Client Centered Law Firm by Jack Newton.

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