Today’s economic volatility and threat spurs all of us to reexamine our marketing strategy. Avoid common mistakes and wasteful marketing spending in 2021.
Our Instagram World It’s official: we now live in an Instagram world as far as marketing is concerned. For B2C marketing, this has been true for some time, perhaps even before Facebook acquired Instagram. Products marketed online depend on visual branding, sometimes in ways completely unrelated to the items that are hawked. Consider the Cialis™Continue reading “Case Studies without Stories?”